Copy for a Sustainable Laundry Detergent

This is a series of three options tested for a green-focused e-commerce platform's laundry cleaner, Truly Free Home. The first is a short and more down-to-earth/sustainable pitch, appealing to parents' general sense of protectiveness; the second being a more urgent CTA; and there's also a light-hearted third option:

1. What will you leave behind for your kids?

Not every legacy is as popular as solving climate change or electing our next world leaders...

But every parent knows that leaving their children in the best health is their legacy.

Making sure to keep the good stuff IN and the bad stuff OUT

If the cost of keeping microplastics out of your family's clothing can be as low as $11.97, isn't that an easy investment in their health?

Be Truly Free, starting with your laundry detergent.

[Detailed product information here]

2. Microplastics have recently been linked to a sharp increase in cancer patients...

In the last year alone, cancer diagnoses in patients under 50 have increased by 79%. 

Are you doing everything you can to keep microplastics out of your body? Out of your children's bodies?

You can start by breaking free from the plastics that leak into clothing by switching laundry detergents.

For just $11.97, you can take the first step to protecting your kids from this new wave of cancer with Laundry Wash, toxin-free plant-based detergent.

[Detailed product information here]

3. Show your kids how it's done!

The younger generations have the right idea about protecting the earth.

But most of them (and most of US!) don't realize just how much pollution we contribute to daily.

If you want a chance to get ahead and show them that you're already doing your part, you can start by freeing your family from microplastics in your laundry.

For as little as $11.97, you can make the swap to a 100% plant-based laundry detergent.

It won't keep your teenager from thinking that you're uncool, but at least it'll let them know that you're trying to help save the world.

[Detailed product information here]