Copy for a Sustainable Laundry Detergent
This is a series of three options tested for a green-focused e-commerce platform's laundry cleaner, Truly Free Home. The first is a short...
You may find yourself saying, "This guy has experience in a lot of fields, but I need someone who's spent 36 years in our field."
if you'll humor me, I'd like to sell you on the idea that most organizations would benefit from a writer with a broader set of skills.
If I haven't convinced you by the end of this introduction, I'll have only wasted a minute of your time.
But if you see the value in my perspective, I may be able to save you quite a bit more time than that (and time is money, right?)
Good, effective writing is about more than just knowing a subject. It's about being able to translate those ideas to different audiences - Customers, clients, programmers, salesmen, designers, executives, artists - An excellent writer must be able to quickly and efficiently explain any product, policy, proposal, feature, bug, or hurdle to any of those groups.
You want your writer to understand what they're writing and how to talk about it, whether they're writing copy, SOPs, internal memos, design documents, scripts, reports, or proposals.
Here's the thing about writers with broad skills: they don't just adapt quickly to new information, they also learn to process that information from many angles, which makes them uniquely capable communicators even among writers.
Having experience in finance, law, compliance, UX design, entertainment, behavioral psychology, tech support, programming, and photo/video editing (among others) means that I've worked with just about every single type of department in my career. I know how each group thinks, what their concerns/needs are, and how to translate all of that between each team no matter the situation.
So... What's your situation? What do you need me to write for you?